Vineyards, by subscription: ZenaTech bets on drones-as-a-service

vineyards,-by-subscription:-zenatech-bets-on-drones-as-a-service

ZenaTech’s acquisition of Lescure Engineers is more than another roll-up. It’s an experiment in whether growers will rent precision tools—and the compliance burden that comes with them—rather than own them outright.

On September 11, ZenaTech said it would acquire Lescure Engineers, a Santa Rosa–based civil engineering and land-surveying firm that has worked in North Bay wine country since 1979. The deal, expected to close on September 12, gives the Nasdaq-listed drone company a ready-made customer base in Sonoma and Napa—and a beachhead to sell a menu of Drone-as-a-Service (DaaS) offerings from aerial imaging and irrigation analytics to precision spraying and wildfire monitoring.

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