The worlds of high finance and high farming are converging in surprising ways. Union Bancaire Privée (UBP), a Swiss private bank known for its impact investing, is promoting precision agriculture – the application of AI and digital technology to farming – as a new alternative asset class for investors. In doing so, UBP is repackaging age-old farmland and cutting-edge agri-tech into a compelling investment narrative, one that promises solid returns alongside environmental and social benefits. This article explores why precision agriculture may be poised to become the next big thing in alternative investments.
Farming for Returns: Agriculture as an Asset Class
For many years,
