Tracking Every Bite: The Rapid Rise of Digital Traceability in America’s Food Chain

In 2025, food traceability is no longer a niche technical add-on – it has become a core expectation of the U.S. food supply chain. From the moment produce leaves the farm to the instant it lands on a grocery store shelf, digital tools are increasingly logging every step. This dramatic shift is driven by a convergence of forces. Consumers are demanding transparency about where and how their food was produced. Regulators are rolling out new rules that compel end-to-end tracking of high-risk foods. Meanwhile, technology that was once costly and cumbersome has become cheaper and more accessible, enabling even small farms and mom-and-pop processors to join the digital traceability revolution.

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